The Couples Gift Drop is a curated brand campaign — up to eight non-competing brands sharing one prize bundle, one campaign week, and one growing email community of couples who actually buy together.
Most influencer audiences are individuals scrolling alone. Ours buy together: anniversary gifts, getaways, shared experiences, his-and-hers everything. That's the audience your brand has been trying to find online and missing.
Our audience didn't come from giveaway-bait or follow-loop campaigns. They came from genuinely entertaining content from a real couple — Andrei and Elizabeth — about travel, lifestyle, family, and the small luxuries that make a partnership feel special. They engage at 3x the rate of comparably-sized accounts because the content is real, not paid-for.
Every founding partner gets a 10-day presence in The Drop — featuring one dedicated story day, where your brand becomes the focus of all our content for that day, plus inclusion in two campaign reels, the mid-week feature carousel, and 2–3 dedicated email blasts.
One full day during the active week is yours: 5–6 stories about your product, exclusive promo code if you choose, and a story-only swipe-up to your site. No competing brands shown that day.
Featured in the announcement reel (pre-launch + Day 1) and the winner reveal reel (final day). Combined view counts on past content average mid-five-figures across our channels.
Mid-campaign carousel post featuring all partner brands with product shots, links, and bundle preview. The post that drives the second-half entry surge.
Every entrant who opts in joins our gifting community. At campaign end, you receive shared access to the opted-in list (estimated 1,500–3,000 entries based on past performance — possibly higher).
Featured in 2–3 dedicated email blasts to our combined audience and Posh Luxe customer list during the campaign — including a brand-of-the-day spotlight on your dedicated story day.
We never run two brands in the same category in one cohort. You don't share audience attention with a direct competitor — your category is yours alone for the week.
A complete offer, defined cleanly. No hidden asks, no surprise costs.
50% on signing, 50% on the cohort launch date (June 8). Founding rates lock for life — even after public rates increase in Cohort #2.
$200–$400 retail value. You choose what best represents your brand. Travel and experience partners contribute one stay, package, or experience valued $500+. Combined cohort bundle targets a $2,500–$3,500 retail value.
You provide approved logo, product photography, brand colors, and any swipe-up links. We handle all original campaign content production.
You ship your contributed product directly to the winning couple after the cohort closes. Most partners cover this within their normal cost of customer acquisition.
We curate every cohort to this retail value range — the threshold at which couples-targeted giveaways drive the highest-quality entries and the strongest engagement-per-impression ratio for partner brands.
Partner brands confirmed, contracts signed, products shipped, and we shoot the campaign content together. Cohort landing page goes live.
Audience teasers begin: countdown stories, "something's coming" posts, partner reveal teases. Builds anticipation before the official open.
Public launch with announcement reel featuring all partner brands. Entry mechanics live across Instagram, Facebook, and the Insider email list.
Each partner brand gets one dedicated story day during the week — 5–6 stories featuring their product. Mid-week carousel post features all partners. Daily countdown stories drive entries.
Final entry deadline at 11:59 PM ET. Bundle is finalized. Recap content begins.
One winning couple receives the full bundle. Winner reveal reel features every partner brand. Partners receive entry list access and post-campaign debrief data.
Each cohort is a 10-day campaign tied to a seasonal gifting moment. Founding partners can pick one, two, or all four — and Year Pass holders lock the founding rate for every cohort to come.
Summer travel, anniversaries, and gifts for the season ahead.
Pre-holiday gift discovery before the seasonal noise begins.
Peak gifting season — Christmas, Hanukkah, New Year's.
Wedding season, anniversaries, and Valentine's afterglow.
Founding rates lock for life — including first-right-of-refusal at the founding price for every future cohort. After Summer '26 closes, rates increase for the next cohort.
Up to 8 founding slots available. Reply within 24 hours and we'll set up a quick partner call to walk through the deck and answer your questions.